急救:帮忙翻译!!!

来源：百度知道 编辑：UC知道 时间：2024/06/04 07:09:20
摘要 以4P原则为核心的市场营销理论与实务在过去几十年中经过实践已在全世界范围内得到了广泛的认可和发展。虽然以4C为核心的新一代营销理论近年来风声水起，但就目前国内市场的成长现状来看，放弃4P至少暂时是不现实的。另一方面，GIS是管理和分析与空间地理有关的数据和信息的技术系统，具有强大的数据管理和空间信息分析能力，市场营销工作与空间地理分布及目标市场的自然、人文、社会、经济方面的属性有着密切的联系，利用GIS可以极大地提高工作效率和准确性，本文根据4P理论对此做了简单探讨。

Abstract 4P principles at the core of Marketing Theory and Practice in the past few decades the practice has been a world-wide to the wider recognition and development. Although 4C at the core of a new generation of marketing theory in recent years wind water, But the current domestic market growth, however, at least temporarily abandon 4P is unrealistic. The other hand, GIS management and analysis of spatial data and related information technology systems, The powerful data management and analysis of spatial information, Marketing work with the space and the geographic distribution of the target market of natural, cultural, social, economic aspects of the property are closely linked, the use of GIS can greatly improve the efficiency and accuracy Based on this theory 4P simple Discussion