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Topic : SME search engine marketing tactics -- to sunlight travel network as an example Abstract : Along with the rapid development of the Internet and corporate networks to enhance awareness of, Search engine marketing has been for enterprise network an important marketing tool. SMEs how to conduct search engine marketing to improve their own competitiveness, in the fierce market competition to obtain a seat in his position, SME development has become an important strategy session. Based sunshine travel network as an example, its search engine analysis of the current marketing, Aggregate SMEs search engine marketing strategies exist, suitable for SMEs to explore the characteristics of its own search engine marketing strategy.

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题目：中小企业搜索引擎营销策略探析——以阳光旅行网为例

摘 要：随着互联网的迅速发展和企业网络意识的不断增强,搜索引擎营销已经为企业进行网络营销的重要手段。中小企业如何开展搜索引擎营销提高自身竞争力,在激烈的市场竞争中获取一席之位，已经成为中小企业发展策略中的重要环节。本文以阳光旅行网为例,分析其搜索引擎营销的现状，总结中小企业搜索引擎营销策略方面存在的问题，探索适合中小企业自身特点的搜索引擎营销策略。
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