帮忙把摘要翻译成英文!!!万分感谢!!!

来源:百度知道 编辑:UC知道 时间:2024/05/14 05:56:16
当今社会,电信业的竞争越来越激烈,各个电信企业都在为争夺自己的市场而制定相应且有针对性的策略。营销策略就是其中最重要的一个环节。武汉移动负责整个武汉市的中国移动通信网络和各类通信产品的销售以及售后服务。她在这样一个竞争日趋激烈的大环境下也针对自己所处的市场环境制定了许多相应的营销策略。文章就是通过分析这些营销策略的具体实施方案与内涵来重点研究武汉移动通信的营销策略。首先通过对神州行,动感地带,全球通三项业务的不同程度的分析对武汉移动当前的营销策略进行了具体的介绍。然后根据再根据神州行,动感地带,全球通这三项业务进行研究分析。根据这些接着分析了武汉移动营销策略中包含的产品/服务策略,重点分析了武汉移动的许多具体措施。然后,通过价格策略的分析,总结出武汉移动的营销策略的相应特点。其次,研究了武汉移动的促销策略,通过对价格与广告的分析进一步的了解了武汉移动的营销策略。接着,文章将武汉移动与其最大的竞争对手武汉联通在营销环境,营销目标,营销策略方面进行了比较与分析。更加进一步的剖析了武汉移动营销方面的状况,进而总结出武汉移动营销策略的优点与不足,最后,根据武汉移动营销策略的不足,文章给出了相应的改进意见

Today's society, the telecommunications industry has become more competitive, telecommunications enterprises are in contention for the market and draw up corresponding with a targeted strategy. Marketing strategy is the most important one. Wuhan mobile responsible for the entire city of Wuhan, China Mobile Communication Network, and various communication products sales and after-sales service. She such an increasingly fierce competition in the larger environment of which they are against the development of the market environment in many corresponding marketing strategy slightly. The article is the analysis of these marketing strategy with a specific implementation plan to focus on content Wuhan mobile communications sales and marketing strategy. Around the first of late Strip, Global business links three different levels of analysis of the current mobile Wuhan marketing strategy for specific briefing. According According Around late Strip, which links three global business resea