谁能帮我翻译一段摘要,不要在线翻译的(如google)

来源:百度知道 编辑:UC知道 时间:2024/06/04 04:11:53
随着互连网络的迅猛发展,市场的不断成熟,世界经济进入了电子商务时代,产品生产技术的周期不断缩短,技术的扩散速度加快,产品的差异越来越小。以生产为中心、以销售产品为目的的市场战略逐渐被以客户为中心、以服务为目的的市场战略所取代。谁能掌握客户的需求趋势、加强与客户的关系、有效发掘和管理客户资源,谁就能获得市场竞争优势,在激烈的竞争中立于不败之地。以客户为中心的客户关系管理成为电子商务时代制胜的关键,愈来愈受到企业的重视。本文一方面从客户关系管理的基本原理出发,探讨支撑客户关系管理的理论基础、系统模型;另一方面从企业发展客户关系管理的现实意义、企业客户关系管理的实施等几个方面入手,作了初步的探讨和研究。结合林龙山公司实际情况,为推进客户关系管理理念、加快企业的信息化进程,文章分析了目前客户关系管理在林龙山公司中的运用情况,分析了实践中失败的原因,文章提出一套有一定运用价值的的方法。

With the swift and violent development of the interference networks, the market is constant and ripe, the international economy has entered e-commerce era, the cycle of the products production technology is shortened constantly, the diffusion of technology accelerates, the difference of the products is smaller and smaller. Regard customer as the centre, is replaced in order to serve by market strategy of the purpose gradually for in the center, market strategy taking selling the products as purpose by producing. Who can grasp the customer's demand trend, strengthen the relation with customer, explores effectively and management customer resources, who can obtain the market competition advantage, establish in an unassailable position in keen competition. The customer relationship management of regarding customer as the centre becomes the key that era gets the upper hand of of e-commerce, paid attention to more and more by the enterprise. On one hand this text proceeds from basic