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来源:百度知道 编辑:UC知道 时间:2024/05/06 07:45:10
本文意在通过对XX饭店的客房营渠道以及销策略的调查分析,来研究认识饭店客房营销的有关问题。

XX饭店的客房营销渠道主要有三个:订房中心与旅行社市场,公司市场,部委市场。针对每个市场,饭店都有相应的营销策略。但XX饭店的客房营销存在一些问题和缺陷,文中提到的有:只注重追求短期销售目标,忽视售后服务;缺乏市场细分和全方位的经营管理意识;员工流失率高。针对以上问题,笔者对XX饭店的客房营销提出了一些合理的建议,包括:注重长期规划和发展,积极建立完备的产品售后服务体系;加强市场高度的细分化和多元化营销。

非常感谢!!

This paper is intended to XX by the Hotel Rooms business channels and marketing strategy of investigation and analysis, to study Hotel Rooms understanding of the marketing issues. XX Hotel Rooms marketing channels mainly three : Reservation Center and travel agency market, the company markets and market ministries. Each market, the hotel has a corresponding marketing strategy. But XX Marketing hotel rooms, there are some problems and deficiencies mentioned in the text are : focus on the pursuit of short-term sales goals, neglect after-sales service; lack of market segmentation and comprehensive management awareness; the high turnover rate of employees. To solve the above problem, the authors of the XX Hotel Rooms Marketing made some reasonable proposals, including : focus on long-term planning and development, actively establish a complete system of products and after-sale services; strengthen market segmentation of the highly diversified and marketing.