求助帮忙翻译下摘要

来源:百度知道 编辑:UC知道 时间:2024/05/22 08:31:54
相对于空调、彩电等其他家用电器成熟的市场环境,我国的音响行业的总体发展状况却是:整体规模不大、市场无序竞争、市场还处于发育期、市场潜力大。而威莱音响作为音响行业的新贵,在短短的几年时间里取得了神话般的成就,它的迅速崛起过程很值得大家研究和借鉴。本文就是先分析了威莱音响现有的市场成就,然后通过分析其在建立销售网络、用样板店检验品牌连锁经营模式、网络层次、销售区域管理体制等分销模式方面存在的成功之处,得出应如何建立企业自己的分销渠道,也希望能从分销渠道方面给中国音响行业的成功指出一条捷径。

Comparing with air-conditioning, TV and other household appliances mature market environment, China's audio industry's overall development situation is : overall size, disorderly market competition, the market is still in the developmental stages, great market potential. Wei Lai as audio and audio industry upstarts in the past few years have made achievements in a few years, Its rapid rise is worth studying and learning from. This paper is the first analysis of the audio Weilai existing market success, and then analyze its sales network in the establishment, using brand inspection model shop chain operating model, network-level, regional sales management structure for the distribution pattern of success, how to draw businesses to establish their own distribution channels, hope from the distribution channels to the Chinese audio industry that the success of a shortcut.