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Abstract:

Brand positioning is through the establishment of a clear brand positioning, brand positioning based on the use of internal and external communication channels formed in the spirit of the audience to a high degree of brand recognition, thus forming a kind of cultural atmosphere, and through this a strong cultural atmosphere of customer loyalty. This paper discusses the importance of brand culture and brand positioning Cultural Orientation the implementation of the strategy.

Key words: the importance of strategic||| brand||| positioning||| culture.

Summary:Brand culture orientaton is through establishing a clear brand orientation and with it as a base to utilize every transmiting means to form the highness identity of audience with brand in spirit,from that forming a culture atmosphere to further form strong client loyalty .This article discussed the importance of brand culture orientation and implementation of brand culture orientation.
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