麻烦,帮我翻译成英语噢,谢谢

来源:百度知道 编辑:UC知道 时间:2024/06/17 03:50:31
20世纪初第三次科技革命预示着信息时代的到来。在电子商务环境下,网络营销迅速发展。戴尔公司很早就了解到网络意味着一个巨大的商业潜力,尤其对于电子计算机产业来说极其重要。公司也注意到网络会是营销行业的绝佳商机。如果不早一步抢先建立起系统的全面的服务网络,对手就会夺得先机。本文结合市场营销学知识,重点利用市场营销学中的4P〔产品、价格、促销、渠道〕策略来分析论述戴尔公司的网络营销。并简单概括了戴尔的网络营销服务,及戴尔实施网络营销给企业带来的竞争优势。通过对戴尔网络营销策略的分析,肯定了它在电子计算机领域中取得的成功,找出值得我们中国企业学习的经营管理理念。对于在实施网络营销策略中以及戴尔进入中国时,所暴露出来的问题,提出了一些改进的建议。

In the early 20th century the third technological revolution foreshadowed the arrival of the information age. In the e-commerce environment, network marketing rapidly developped. Dell company knew that network means a great commercial potential long ago, especially in the electronic computer industry. The company also noted that the network marketing industry is a great business opportunity. If we do not establish a system as early as the first step in a comprehensive network of services, the opponents will win the opportunity. In this paper, combining with marketing knowledge and using marketing in the 4 P [products, prices, promotions, channel] ,we analysie the strategy of Dell company on network marketing,and briefly summarized Dell company's online marketing services, and implementation of network marketing for Dell's enterprise competitive advantage. Through the Dell network marketing strategy analysis has confirmed that its computer's success in the field, we shou