哪位大侠可以帮忙翻译下论文摘要,谢谢!!

来源:百度知道 编辑:UC知道 时间:2024/05/21 19:03:39
浅析我国家电连锁企业物流配送
摘要
90年代后期开始,中国家电销售网络迅速变化,家电渠道主体由百货商场、大市场、专卖店演变为以家电连锁为主体,向专业规模、专业综合、专业连锁发展,家电渠道由金字塔式向扁平化方向转变,渠道辐射范围由单体城市走向区域,走向大型,造成家电销售终端渠道的急剧集中。由此带来的变化是家电销售网络中传统的百货商店、家电专卖店、家电大市场数量逐渐减少,家电连锁企业异军突起,家电销售的原有网络格局逐渐被打破,新的网络态势正在形成。 物流配送是家电连锁经营的基础和保障,配送能力的强弱直接决定着连锁企业经营成本的高低,影响企业赢利的能力。因此,本文从家电连锁企业的配送特点出发,分析了配送的现状,并在此基础上提出了存在的问题进而指出了应对的措施,最后对我国家电连锁企业的物流配送进行了展望。

关键词:家电连锁企业物流配送 配送能力 企业经营成本

In the late 1990s, China's rapidly changing network appliance sales, home appliances channels from the main shopping malls, big market, evolving into a household electrical appliance store chain as the main body, the professional scale, comprehensive professional, professional development chain, from the pyramid-shaped appliance channels to the Flat change direction, radiation ranging from single channel to regional cities, to large, household appliances sales terminals channels sharp focus. The resultant changes in the home electrical appliance sales network in the traditional department stores, appliance stores, household electrical appliance market gradually reduce the number, household appliances chain enterprises have sprung up everywhere, the original network appliance sales pattern being gradually broken, and the new network trend is taking shape. Distribution is the basis of household electrical appliances chain management and security, distribution capacity is determine