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来源：百度知道 编辑：UC知道 时间：2024/05/30 11:42:36
标志设计是品牌传播中的重要依据。品牌是传递企业理念的静态识别符号。通过符号的象征暗示，将企业经营理念、企业文化、经营内容、企业规模、产品特征等要素传递给社会公众。
当人们在看到企业标志的同时，自然而然产生联想，从而产生对品牌的认同感。在整个企业形象的传递过程中，因其出现频率高，应用广泛，而易于被人们认知和记忆。优秀的标志设计是能够为企业提升商品的整体形象和品牌价值的。随着全球化经济的不断发展，标志设计受到越来越多的关注，在艺术表现形式与造型上也都有了较大的飞跃与提高，现在已经成为塑造品牌和开拓市场的无声武器。
我从什么是标志设计和品牌传播开始，对标志的形态特征，标志设计在企业品牌传播中的重要性；了解品牌传播与标志设计的关系、分析品牌标志的种类等方面；用理论结合实际的方法对具体的标志设计进行阐述和设计。利用分析论证，验证品牌传播中的标志设计的重要性。
Logo Design brand is the important basis for the dissemination. Brand is the concept of static transfer enterprise identifier. Through the symbol of symbols that will be business philosophy, corporate culture, business, enterprise scale, product characteristics, and other factors transmitted to the public.
When people see the company logo at the same time, automatically generated Lenovo, thereby creating brand identity. In the entire corporate image transfer process, its high frequency, wide application, and are easily accessible by the people of cognitive and memory. The logo design is outstanding for enterprises to improve the overall image of merchandise and brand value. Along with the constant development of economic globalization, logo design is an increasing concern, in the shape and form of artistic expression also have a greater leap forward and improve, has now become a brand and market development shaping the silent weapons.
I understand from what is logo desig