英语高手帮忙翻译一下,论文急用~!谢谢.

来源:百度知道 编辑:UC知道 时间:2024/05/21 16:34:41
在21世纪,经济全球化既对各国经济发展提出严峻挑战,也为其现代化建设提供了新的机遇。任何跨国公司在实施跨国经营时,都必须指定符合当地文化、政治、经济的经营战略,这就是本文主要研究的问题--本土化战略.首先,本文对跨国公司经营战略的概念进行阐述。接着,通过对本土化战略的基本概念进行探讨后,将跨国公司本土化经营战略分为品牌中国化、资源中国化、员工和管理层中国化、产品和发展中国化,分别进行详细的阐述。同时,鉴于跨国公司增强了对我国市场的垄断程度,导致了我国经济发展对它的依赖性,我们主张通过立法和国际惯用手段打破跨国公司的垄断地位,尽快地积极地采取措施,鼓励技术创新,以创立自主品牌,降低对跨国公司的依赖程度。

In the 21st century, economic globalization on the economic development of various countries presents a serious challenge, but also for its modernization drive has provided a new opportunity. Any multinational companies in the implementation of transnational operations, must be designated in accordance with local cultural, political, economic management strategy, which is the issue of this study - localization strategy. Firstly, the strategy paper on the concept of transnational corporations elaborate. Then, through the localization strategy to explore the basic concept, multinational companies will be divided into brand management strategy localization of China, China Resources, China and the management of staff, products and the development of China, respectively detail. At the same time, in view of the transnational corporations enhance monopoly in the market, China's economic development has led to its dependence, we advocate through legislation and the international norm to