UC知道翻译……急！是论文的摘要
来源：百度知道 编辑：UC知道 时间：2024/06/03 21:08:28
在生活当中，奢侈品牌享有很特殊的市场和社会地位，它的目标消费者是极少数的上层社会名流。在奢侈品消费中，人们追求的核心价值已不是商品的本身，而是依附在商品使用价值之中的“符号象征价值”，这种符号象征着人们的身份和社会经济地位。因此，奢侈品牌就成了人们彰显身份和地位的“魔法石”，成为了优雅、奢华生活的标签，成为了芸芸大众一生追逐的梦想。
据中国品牌战略协会估计，中国的奢侈品消费人群目前已达总人口的l3％，约1．6亿人。到2010年，这一消费群体将增长到2．5亿人。面对中国这一巨大的奢侈品市场，自2004年起国外奢侈品品牌开始掀起了一股中国圈地狂潮。从国外的高档汽车、名贵珠宝到高级服装、化妆品，几乎随处可见。然而，在这股圈地狂潮中却很难见到中国本土奢侈品品牌的身影。毕竟，中国市场的真正主角是中国企业，中国需要一批能与国外品牌抗衡的本土奢侈品品牌。中国是全球奢侈品最具潜力的市场之一，中国也需要拥有一批本土奢侈品品牌。
本文概述奢侈品的概念和品牌特性、中国奢侈品市场的现状和潜力、中国本土奢侈品品牌面临的主要问题，提出了中国本土奢侈品品牌的营销对策。
Middle the life, the luxurious brand enjoys the very special market and the social position, its goal consumer is few upper classes of society celebrities. In luxury goods expense, the people pursue the core value already was not commodity itself, but was the attachment in the commodity use value “the mark symbol value”, this kind of mark was symbolizing people's status and the social economy status. Therefore, the luxurious brand became the people to show the status and the status “the black magic stone”, has become gracefully, the luxurious life label, has become Yun the Yun populace life chase dream. estimated according to the Chinese Brand Strategy Association that China's luxury goods expense crowd present has reached the total population l3%, approximately 160,000,000 people. To 2010, this expense community will grow to 250,000,000 people. Facing the Chinese this giant luxury goods market, the overseas luxury goods brand started from 2004 to start a Chinese circle ragi