我有一篇英文文献，希望高分求助翻译以下，拒绝软件

来源：百度知道 编辑：UC知道 时间：2024/05/21 19:45:58
BUILDING BRAND RELATIONSHIPS
ONLINE: A COMPARISON OF TWO
INTERACTIVE APPLICATIONS

H e l g e T h o r b j ø r n s e n
M a g n e S u p p h e l l e n
H e r b j ø r n N y s v e e n
P e r E g i l P e d e r s e n
A B S T R A C T
Due to its potential for interactive communication, the Internet is
considered a promising tool for relationship marketing. However,
the effects of interactive communication on marketing effectiveness
may depend on several factors related to each individual consumer,
such as Internet experience. In this study, two of the most
common applications for interactive communication—personalized
Web sites and customer communities—were compared for their
ability to develop consumer-brand relationships as measured by the
Brand Relationship Quality (BRQ) framework of Fournier (1998).
No main effects of the applications were observed. However,
significant effects of Inter

BUILDING BRAND RELATIONSHIPS
ONLINE: A COMPARISON OF TWO
INTERACTIVE APPLICATIONS
两个交互软件的比较

H e l g e T h o r b j ø r n s e n
M a g n e S u p p h e l l e n
H e r b j ø r n N y s v e e n
P e r E g i l P e d e r s e n
A B S T R A C T 摘要
Due to its potential for interactive communication, the Internet is
considered a promising tool for relationship marketing. However,
the effects of interactive communication on marketing effectiveness
may depend on several factors related to each individual consumer,
such as Internet experience.
由于在交互通信中的潜力，互联网被认为是解决市场关系的有潜力的工具。但是，在市场开发效率上，交互通信的效果取决于基于每个消费者的一些因素，比如互联网经验。

In this study, two of the most
common applications for interactive communication—personalized
Web sites and customer communities—were compared for their
ability to develop consumer-brand relationships as measured by the
Brand Relationship Quality (BRQ