高分急求论文摘要翻译
来源:百度知道 编辑:UC知道 时间:2024/05/30 20:01:22
本文首先对特许经营理论进行系统性质的介绍,了解特许经营的发展历史、体系结构、一般性原则及特点,阐述了中小企业采取特许经营的种种优势,同时指出采取特许经营过程中应注意的问题,为中国的中小企业实行特许经营提供一定的模式,所以本文的研究是有实际意义的。
关键词:特许经营 中小企业 成功模式
说明一下:谢绝机器翻译。翻译的比较准确可追加100分,不胜感激!
我国发展特许经营,起步较晚,
Development of franchise trade in China has started late.
又有一些制约因素和不利条件。
In addition, there are some limiting and unfavourable factors
但其发展前景是看好的,已呈现快速增长的趋势,发展是有利条件的。
Nevertheless the outlook (vision) of development is encouraging and we are seeing a trend of rapid growth.
主要表现在:
The main factors in performance are seen:
一是国内连锁是以直营连锁起步,直营连锁的实践,为特许连锁提供了宝贵经验;
Firstly, the chain business in the country begins in the practice of direct sale chains. This provides valuable experience for franchise.
二是私营经济已成为我国经济中最活跃的成份。国有商业资本将从商业、服务业中逐步退出,这为个体、私营投资提供了广阔空间;
Secondly private enterprises have evolved to be an active component in China's economy, and the capitals of the state-own businesses have gradually benn withdrawn from the commercial and service sectors. This provides a very wide scope for the individual and private investments.
四是服务消费已成为新热点,服务市场呈现巨大消费潜力,这是特许经营发展的巨大市场;
Forthly,consumption services has b