各位大侠帮帮忙,翻一下论文摘要,急用,谢谢......

来源:百度知道 编辑:UC知道 时间:2024/05/18 16:41:53
进入21世纪,体育营销已经成为众多品牌迈向成功的一个重要营销手段。体育赛事成为品牌时代我国企业营销传播争夺核心竞争力与战略突破口的制高点,奥运营销作为体育营销的重要组成部分,已经为很多企业所青睐。
2008年的北京奥运会,不仅仅是体育界的竞技,也是商业界的较量。在众多国内外企业赞助奥运,参与奥运,期望借助奥运展开企业特非得翅膀的时候,中国企业该如何打好奥运营销之战呢?本文针对中国企业的奥运营销活动,首先阐述了奥运营销对我国企业的重要意义,然后通过对我国企业在奥运营销中存在问题的分析,找出了解决企业在奥运营销中存在问题的对策。
如今,距离北京奥运会开幕为期不远,我国企业仍需紧扣奥运,抓住最后的契机,充分利用奥运资源,整合奥运营销策略,将企业的奥运营销进行到底。
在线翻译的就免了,还是希望那位英语高手辛苦帮帮忙.......

Entered for the 21st century, the sports marketing already becomes the multitudinous brands to advance to a successful important marketing method.The sports sports event becomes the brand time Our country's Enterprise marketing dissemination contention core competitive power and the strategic breach commanding point, the Olympic Games marketing took the sports marketing the important constituent, already favored for very many enterprises.
2008 Beijing Olympic Games, are not merely world of sport athletics, also is the commercial world contestSupports Olympic Games in the multitudinous domestic and foreign enterprises, participates in Olympic Games, expected launches the enterprise must the wing especially time, how Chinese Enterprise with the aid of Olympic Games should hit war of the Olympic Games marketing? This article in view of the Chinese Enterprise's Olympic Games marketing activity, first elaborated the Olympic Games marketing to our country Enterprise's vi