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The full text is divided into five chapters, the first chapter of the papers on the background and significance of research methods and framework papers and made the papers may innovation. The second chapter on consumer psychology, marketing, and other basic needs of the theory outlined, so that research is more clear and specific. Chapter III brief overview of the current individual or group for consumers breakdown of the significance and focused on population and geographical attributes to attribute the breakdown of standards on consumer psychology. Chapter IV focuses on consumer psychology research in the field of marketing role. Chapter V of the key sections of this paper is the embodiment of theory applied in practice, on the one hand I made theoretical assumptions, and assumptions on the basis of consumer sentiment analysis system architecture, and the assumption of such deficiencies, another Aspects of information systems design principle, consumption of the feasibility of ps