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Marketing ethics is the main marketing activities engaged in by the marketing should be the basic ethical guidelines that determine whether the marketing activities of consumers and the interests of the community, whether the vast number of consumers and the community to bring the greatest happiness of a value judgement standards . Marketing ethics related to business and marketing personnel at two levels: on the one hand, from the main business of this, the modern enterprise is a complex social system, the enterprise's operational behavior to a considerable extent by marketing activities demonstrated by the other , The marketing staff from the acts, their marketing activities, is more directly representative of the enterprise, namely, marketing ethics by the marketing activities of the individual to be felt. In turn, consumers and the public is through acts of corporate marketing to determine their compliance with the law and social morality. Marketing ethics in accordance with