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来源:百度知道 编辑:UC知道 时间:2024/05/13 05:33:23
1956年美国IBM公司将CI系统设计引入企业发展并推向市场,并且凭借这一新型战略逐步取胜市场。有了IBM的成功经验,半个世纪以来,全球许多知名企业逐步加入CI设计的大军,它曾令商业界和设计界如痴如醉。但在近些年,却有被大众遗忘的走势。最近包括英特尔在内的多家国际知名企业纷纷更换标识,准备利用“易帜”这一手段,从新唤起大众对企业形象的重视。不难发现,如今的CI系统设计已经与半个世纪前发生了很大的变化,一尘不变的设计风格已经逐渐被大众所抛弃,个性化、创新化的设计思路引起公众的重视。如何使CI系统设计真正成为“企业的名片”,在茫茫商海中不会被人所忘记成了需要认真研究的问题。本文从英特尔易帜的实例,分析了我所理解的CI发展的趋势。

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1956 IBM of the United States will introduce CI systems design and enterprise development to the market, and by virtue of this new strategy gradually winning the market. With IBM's successful experience, the past 50 years, many famous enterprises gradually joining CI Global design force, which had driven the business and design communities fans. But in recent years, the trend has been popular forgotten. Recent including Intel, have replaced many internationally renowned enterprises logo for the use of "outsiders" This means new arouse public attention to the corporate image. It found that the CI system has been designed with half a century ago has undergone great changes, the earth will be popular design style has gradually abandoned, personalized, innovative design ideas from the public attention. How CI system design truly become "business card" in the vast sea of business people will not be forgotten as the need for serious study. Intel this fall from the