哪位高手会翻译成英文

来源:百度知道 编辑:UC知道 时间:2024/05/24 22:42:50
在全球经济一体化、贸易激烈角逐的今天,实施品牌战略是企业能否在激烈市场竞争环境中生存和发展的关键,他直接关系到企业的兴衰成败。通过品牌创建和提升品牌价值,培育一批国家级乃至世界级品牌,增强中国企业的国际竞争力,实现中国经济协调、健康、可持续发展。本文从分析品牌的特征和品牌对商贸企业的作用出发,得出实施品牌战略是企业自身发展和时代消费取向改变的需求,从而明确了实施品牌战略的意义;通过国内品牌经营情况与国外品牌经营情况的实际比较和客观分析,找出国内品牌与国外品牌的差距和存在的不足。提出企业品牌战略的实施必须依靠科学的企业管理来维护品牌的持续发展,为促进企业的良性发展典定基础;同时还必须依靠技术创新来开拓新市场,增加产品的影响力,扩大产品的知名度,为打造品牌典定了坚实的基础。建立有效的市场营销机制,促进品牌营销,也是是实施品牌战略的关键。只有依靠这三个方面有机结合,国内企业才能打造具有一定影响力和竞争力的国际品牌。
关键词: 品牌战略 品牌延伸 对策

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