翻译啊！救命的！请高手帮帮忙！

来源：百度知道 编辑：UC知道 时间：2024/05/14 17:02:47
中国乳业已走过了近半个世纪的风雨历程，经过十多年的快速发展和锤炼，中国乳业已由一个“弱质产业”发展成为“朝阳产业”，中国也由一个“贫奶”国家进入了世界乳业大国行列。随着人民生活水平和饮食结构的变化，人们对营养和健康的关注程度也随这加深。13亿人口庞大的消费基数，为中国乳品业的发展提供了源源不断的动力。蒙牛集团创立1999年，作为乳业的后起之秀，“蒙牛”以出色的营销手段与伊利在全国全产品全渠道展开了全面竞争实现了快速增长，以利乐枕和冰激淋产品为主。利乐枕产品销售全国排名第一。六年中，蒙牛销售收入连续四年增长率超过100%！冰淇淋产品和液态奶销售均为全国第2位，综合实力排名第二。它的成功完美地体现了营销组合战略在企业发展中的作用。在本文中，主要阐述了蒙牛集团是如何运用现代营销理论来协调和运用市场营销组合策略，以实现企业的整体营销目标和利润。

The milk industry in China has gone through nearly 50 years of twists and turns and has become "a booming industry" from the previous "limp" one due to the fast development and refining in more than a decade, with China ranking into nations of large milk industry from those of scanty milk industry. People have become more and more aware of nutrition and health as their living standard and food structure varied. And the gigantic consumer-base of 1.3 billion is injecting continuous impetus into the development of Chinese milk industry. Mengniu Group was launched in 1999. As a promising new one, it has an overall-competition with Yili in "the whole country, whole products and whole channels " and has achieved fast increasing mainly in the sales of bricks and icecream with the sales of bricks number one in the whole nation. And in 6 years the increasing rate of the sale revenue of Mengniu surpassed 100% every year in the 4 years. The sales of icecream and l