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翻译：
This study will from China advertising industry in the whole social economic environment, and puts forward the background of the urgency and necessity of false advertising, combining the theory and legal category for false advertisement, analyzes the definition of various types, structure and form, and on the basis of the comparison with other types of advertising, distinguishing the definition of false advertising, systematic and theoretical induction, comprehensively and reasonable definition. Article combines current development situation of false advertising, further explanation of false advertising for our country market economy system consisting of various harm, through analysis and the specific case of relevant laws, from the enterprise behavior, advertising companies and media industries to its consumers and cognitive aspects of consciousness, explore the various reasons caused by false advertisement, analyzes its cause harm to reflect the ethical norms, advertising