英语高手帮我翻译下论文摘要,谢了。

来源:百度知道 编辑:UC知道 时间:2024/05/25 14:36:37
广告在社会经济生活中占有越来越重要的地位,尤其是在竞争日益激烈的今天,不再是酒香不怕巷子深的年代了,企业更需要凭借广告来宣传自己,尤其在同行业中出现与自己势均力敌的竞争对手时,广告策略的选择更显得尤为重要,适当的广告策略能够使企业把握时机超越对手,不适当的广告策略则会让企业错过机会从而落后竞争对手甚至走向灭亡,所以掌握广告策略的规律对企业的生产,营销都有很重要的意义。本文从广告策略的基本理论出发,研究几对对垒品牌实例,从品牌的外包装,户外广告,媒体广告,公共活动等多种角度研究,比较出它们在面对竞争对手时在广告上采用策略的方法,最后总结出企业在遇到强有力的竞争对手时从广告上如何制胜的方法。

Advertisement occupy in the socio-economic life of more and more important role, especially in today's increasingly competitive, not afraid of the alley is no longer a wine's deep, and required businesses with more ads to promote their own, in particular, appear in the same industry evenly matched with their competitors, the advertising strategy is particularly important to choose a more appropriate advertising strategies so that enterprises can grasp the opportunity to stay ahead of the competition, inappropriate advertisement strategy is to miss the opportunity to make business in order to lag behind competitors or even die out, so have the law of advertising strategies for enterprise production and marketing are very important. In this paper, the basic theory of advertising strategies, the study of several examples of the brand against, from the brand's packaging, outdoor advertising, media advertising, public events and many other point of view, more in the face of t