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来源：百度知道 编辑：UC知道 时间：2024/06/23 12:04:41
关于徒步旅游的
EXPLORING SOCIAL INTERACTIONS OF BACKPACKERS
Laurie Murphy
James Cook University, Australia
Abstract: This study employs the concepts of social situation analysis to examine the nature of interactions among backpackers in an attempt to better understand their informal networks of information dissemination. Results indicate that gathering information on destinations/businesses is a motivation for them to interact with one another. However, several factors influence the value placed on information, including the consistency of reports received, personal feelings or attitudes towards the provider, and previous expectations regarding the destination/business under discussion. Recommendations are made regarding steps businesses catering to the backpacker market can take to encourage positive word-ofmouth promotion and facilitate social interaction among customers.
Keywords: social situation analysis, backpackers, word-of-mouth promotion, young budge
EXPLORING SOCIAL INTERACTIONS OF BACKPACKERS
Laurie Murphy
James Cook University, Australia
Abstract: This study employs the concepts of social situation analysis to examine the nature of interactions among backpackers in an attempt to better understand their informal networks of information dissemination. Results indicate that gathering information on destinations/businesses is a motivation for them to interact with one another. However, several factors influence the value placed on information, including the consistency of reports received, personal feelings or attitudes towards the provider, and previous expectations regarding the destination/business under discussion. Recommendations are made regarding steps businesses catering to the backpacker market can take to encourage positive word-ofmouth promotion and facilitate social interaction among customers.
Keywords: social situation analysis, backpackers, word-of-mouth promotion, young budge
探索社会互动的背包客
劳丽墨菲
詹姆斯库克大学，澳大利亚
摘要：本研究采用的概念，社会状况的分析研究之间的互动性质的背包，试图更好地了解他们的非正式网络的信息传播。结果表明，收集资料，目的地/企业是一种激励他们彼此之间的互动。但是，有几个因素影响重视的信息，包括收到的报告的一致性，个人感情或态度的供应商，和以前的预期的目的地/业务进行讨论。建议方面取得的步骤企业为了迎合市场的背包族可以采取积极的鼓励词ofmouth促进和推动社会之间的互动的客户。
关键词：社会形势分析，背包，口碑宣传，年轻的预算游客，社会互动。
给我一些分。