一段摘要的翻译,不要用google或其他软件翻译。。希望好心人帮忙下,满意的会追加积分的。谢谢了

来源:百度知道 编辑:UC知道 时间:2024/06/16 01:48:35
随着消费者消费观念的不断转变,以及大型购物中心的急剧增加,传统商圈的生存与发展成为政府部门与经营业者共同关注的问题。厦门市中山商圈是市一级的商圈,为了激发中山商圈的活力,市政府从2005年开始投入大量的人力、物力、财力、心力对其进行更新再造,包括改造街景、组织交通、启动西段步行街等。然而针对商圈更新再造的相关活动是否符合商圈业者的需求、商圈更新再造对商圈业者的经营策略与经营绩效是否有帮助还不得而知。本研究透过文献分析、问卷调查和辅助软件分析来探讨中山商圈更新再造对业者经营策略的影响、中山商圈更新再造对业者经营绩效的影响,归纳总结影响商圈业者经营绩效的关键因素,比较不同业种经营绩效的差别等。期望透过本研究带给中山商圈未来的进一步更新再造提供省思与启发,并为国内其他传统商圈的更新再造提供借鉴和参考。

With the concept of changing consumer, and large shopping center, the rapid increase of the survival and development of traditional district government and business operators become common concern. Xiamen city of zhongshan is 1, in order to stimulate the vitality, the city of zhongshan circle from 2005 to spend a lot of human, material and financial resources and to update the rebuilding effort, including the reconstruction of the street, organization, start-up xinfengjin street traffic, etc. But for business activities of the renewal of circle meets the requirements of business circle, update the recycling business strategy and business performance is helpful is still unknown. This research through the analysis of literature, questionnaire, investigation and analysis to support software update on business operator of zhongshan, zhongshan management strategies on business operator performance update, summarizes the impact of business operators operating performance, key factors, YeZ