论文翻译w英语

来源：百度知道 编辑：UC知道 时间：2024/05/26 00:45:31
医药市场营销是医药行业中使用频率最高的词汇之一，通过市场营销活动产生的经济效益，是企业生存和扩大再生产必不可少的。因此，结合国内医药市场发展状况及趋势的实际，怎样把握医药市场营销的发展趋势并能顺应趋势做好医药产品的营销工作，是每一个医药行业从业者要认真考虑的大问题。
目前，我国医药行业还存在很多问题，如药价虚高，医生“认钱不认人”收红包及有病不医等。尤其正当世界性经济危机大爆发，对我国医药企业的冲击力是不小的，对药品定价直至整个原有医药体制制度都已经产生深远影响。医药企业展开更有效的“营销”已经成为市场营销人士关注的焦点。因此，在金融危机下，医药企业整合内外部资源，优化企业管理制度，淘汰落后企业在竞争中取胜，为了达到上述目标所采取的医药企业营销将成为一系列崭新的课题。

Pharmaceutical marketing in the pharmaceutical industry is the most frequently used words of the marketing activities through economic benefits, is essential for the survival and expansion of reproduction. Therefore, the combination of the domestic pharmaceutical market conditions and trends in the development of practical, how to grasp the development of pharmaceutical marketing trends and adapt to the trend of doing a good job of marketing of pharmaceutical products is a practitioner of Chinese medicine industry should give serious consideration to the question.

　　At present, China's pharmaceutical industry there are still many problems, such as High prices, the doctors "do not know who the money to identify" red land and non-medical, such as sick. Particularly large due the outbreak of the global economic crisis on China's pharmaceutical enterprises of the impact is not small, on drug pricing system until the entire existing system of Chinese medicine