UC知道论文摘要在线翻译，谢绝翻译软件。。。。
来源：百度知道 编辑：UC知道 时间：2024/06/07 04:02:49
实际上，好的电影广告是在消费者不经意间就感觉到了。电影植入式广告既要润物细无声，又要引起消费者的足够关注，这是一个两难的选择。润物细无声是要与剧情相和谐，足够关注是真正要起到一个广告的作用。企业要的是市场份额，植入式广告的这种潜移默化性，是企业推广某种新品极喜欢的一种方式，让产品与明星齐飞，与电影不朽，何乐而不为。
关键词：植入式广告 隐性广告 购买意向 电影 受众 明星效应
With the implantation of the film's extensive use of advertising, more and more ways and means. For a single film to box-office has been profitable way into the past, the use of implantable advertising film investment structure will have a fundamental change in the growth of a large space. Movie advertising, on the one hand, the profit-rich channels of the film; the other hand, it created a new variety of advertising.
In fact, a good movie ads in the consumer inadvertently on the felt. Movie advertising both implantable and moisturizes things in silence, but also caused sufficient concern to consumers, this is a difficult choice. And moisturizes things in silence is in harmony with the story, the real concern is enough to play the role of an advertisement. Enterprises to the market share of such implantable advertising exerts a subtle, and is very much like to promote a new a way to enable products and star in full strength, with the film immortal, why.