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来源：百度知道 编辑：UC知道 时间：2024/05/26 15:39:52
竞争战略，根据迈克尔•波特的定义，是指企业采取进攻性或防守性的行动，从而赢得超常的投资利益。波特认为，任何一个产业内部的竞争状态都取决于5种基本的竞争作用力（competitive force）：新来者的威胁，替代品的威胁，买方讨价还价的能力，卖方讨价还价的能力，现存竞争对手的相对竞争地位。这5大作用力影响企业的投资需要、产品成本和价格，从而决定整个产业的潜在利润。在与5大作用力的抗争中，其企业可采取3种基本战略。

Competitive strategy, according to Michael Porter's definition of •, is an enterprise to take offensive or defensive action in order to win the investment interests extraordinary. Porter believes that any competition within an industry depends on the state of competition in five kinds of basic forces: the threat of new entrants, the threat of substitutes, the bargaining power of the buyer, the seller's bargaining power, the existing relative competitive position of competitors . 5 major force that affect the investment needs, costs and prices of products, and to determine the potential profits of the industry as a whole. 5 major force in the fight, its three kinds of enterprises can take the basic strategy.

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