UC知道急！英语翻译高手进！！在线等
来源：百度知道 编辑：UC知道 时间：2024/05/18 22:45:27
随着市场经济的不断完善，行业间的分工也不断细化，企业间的竞争也日益激烈。企业也渐渐意识到了客户关系管理的重要性，不在单纯的依靠产品质量和价格的竞争。特别对于服务业来说，处理好客户关系显得尤为重要，谁赢得客户多谁就能占有较大的市场份额。
浙江移动通信集团现阶段采取的移动通信营业厅和代销点连锁加盟的营销策略，将营销点遍布各小区，能使客户在“家门口”享受便捷服务。但这种服务方式也存在一定的弊端，例如集团客户往往要办理大量的入网业务，这类业务只能去营业厅如到附近代销点办理则代销点需花费大量时间进行逐个办理。如到营业大厅办理个人业务也不是合理选择，因为大厅经常顾客满座，要办理个小业务也需要花费很长一段时间。由于这种情况的存在，顾客产生很多的抱怨从而造成客户的流失。本文将以浙江移动为例，采取问卷调查的方式，考察浙江移动不同的服务方式对消费者消费心理和消费行为的影响。使浙江移动通信能采取适当时服务方式来更好的引导顾客消费心理和消费行为，从而达到提高销售额、提高利润率、提高客户满意度和降低成本的目的。
关键词：客户关系管理；客户分类；服务方式；消费行为
再次感谢
在线翻译的就不用了，谢谢！
writing needs, thank you! <br>As the market economy continues to improve, inter-industry division of labor also been refined, and competition between enterprises become increasingly fierce. Enterprises have gradually realized the importance of customer relationship management, not simply relying on product quality and price competition. Particularly for service industries, the handle customer relations is particularly important, who has won over customers who will be able to occupy a larger market share.Zhejiang Mobile Communications Group at this stage to take the mobile communications business offices and sales points of franchising marketing strategy, marketing, point across the district, enabling customers to "doorstep" to enjoy convenient services. However, this service mode there are also some drawbacks, such as the Group's customers often have to handle a large number of network services, such services can only be to the business hall to a nearby sales poi