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China's increasingly swelling information, cell phone, Internet, The surge in digital television, and other media have become so numerous and complex communication channels. As the target audience for the dissemination of advertising and the level of apathy is becoming more offensive. The explosion advertising messages and advertisements flooded. improve the advertising effect advertising has become all advertising company owners need to face and solve the most important issue. Implantable advertising compared with mandatory advertising affinity and covert, have good communication effectiveness, supported by a growing number of advertisers. To make better use of implantable advertising to achieve good results in the spread, the article implanted advertising development process. and the problems encountered in the development of its own existence of a problem, and the solutions and their use in the note. Implantable advertising as a form of new advertising from the show appeared