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来源:百度知道 编辑:UC知道 时间:2024/06/04 11:14:19
The customer relations management (Customer Relationship Management CRM) is carries on the management to the customer relations one kind of thought and the technology, in other words, the customer relations management is one kind of " Take the customer as central "The management idea, it with the aid of to the information technology in enterprise's market, the sale, the technical support, the customer relations management and so on each link application, improves and promotes the enterprise and the customer relations, realizes by higher quality, quickly, the richer individuality service maintains and attracts more customers the goal, and enable through the comprehensive optimization face the customer service flow to retain the old customer and to gain the new customer the cost to achieve lowest, finally causes the enterprise the market amativeness and the competition strength has an archery target enhancement Many enterprises customers relations management practice indica

客户关系管理,客户关系管理( CRM ) ,是经营管理的客户关系的一种思想和技术,换句话说, 客户关系管理是一种"以客户为中心"的经营理念, 它提供援助,以信息技术在企业的市场,销售,技术支持, 客户关系管理等各个环节为应用,改善和促进企业与客户的关系, 体现了较高的质量,迅速而富有个性化的服务,保持并吸引了更多的客户目标, 并使通过全面优化面对客户的服务流程,以留住老顾客和争取新客户为基础,将成本降到最低, 最后促进了企业市场的竞争实力,具有增强很多企业的客户关系的能力。管理实践数据表明,在电子商务发展的时期, 有效地实施客户关系管理,是企业保持生机和活力的强大动力, 只有客户关系管理的成功,才是电子商务的成功, 也只有这样的企业,才会不断快速与健康的发展.

这是我在线译的,我自己又核对了一下语法和内容,应该让楼主满意吧。