求翻译 急!!! 那位高手帮忙译成英语

来源：百度知道 编辑：UC知道 时间：2024/05/05 13:52:47
摘要
20世纪的中国企业营销，走的是一条以模仿为主的道路。进入到21世纪，面临市场营销的发展形势，中国的市场营销应该坚持以自主创新为主。这主要是由中国市场营销的环境所决定的。中国市场营销的基本环境是卖方市场的形成，加入WTO，同时还面临着知识经济与可持续发展的巨大挑战。在这种环境下，我国企业的营销创新之路必须坚持观念创新，市场创新，产品创新，方法创新和人才创新。另外，在实行营销创新的过程中，必须认清世界营销发展的大趋势，即广告、公关、打折、连锁的继续发展，网络营销日益占据主导地位以及全球市场一体化。在这种大趋势下进行的营销策略创新，才能够与时俱进。

关键词：市场营销 创新 营销环境 发展趋势

Abstract
China in the 20th century Enterprise Marketing is taking the one to imitate the main road. Enter in the 21st century, facing the marketing situation of the development of China's marketing should adhere to independent innovation oriented. This is mainly from China marketing environment decision. China marketing is the basic environment in the formation of a seller's accession to the WTO, but also facing the knowledge economy and the enormous challenges of sustainable development. Under such circumstances, China's enterprises Marketing Innovation concepts must adhere to the road of innovation, market innovation, product innovation, talent and innovative ways to innovate. In addition, in the implementation of the process of marketing innovation, we must understand the world trend of development of marketing, advertising, public relations, discount and chain to the continued development of network marketing, as well as increasingly dominate the global market