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来源：百度知道 编辑：UC知道 时间：2024/05/03 10:40:48
The rationale behind the framework is to recognize the importance of the customers. As one top marketing executive put it: “consumers own brands and your brand is what consumers will permit you to have.” Consistent with this view customer-based brand equity was defind as the differential effect that consumers’ brand knowledge has on their response to the marketing of that brand. A brand is said to have positive costomer-based brand equity when costomer react more favorably to a product and the way it is marketed when the brandid identified than when it is not(e.g., when it is attributed to a fictitiously named or unnamed version of the broduct).
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在结构后面的原理将认识客户的重要性。 当做一个顶端行销主管放它: "消费者自己的商标和你的商标是消费者将会允许你们有的。" 一致的与这视野以客户为主的商标公正当做差别的效果是 defind 消费者的商标知识有在对那一商标的行销的他们的回应上。 当 costomer 对它被销售的一种产品和方式产生更顺利的反应时候，商标被说有积极的以 costomer 为基础的商标公正当 brandid 识别超过当它不是的时候.(举例来说, 当它被归因于一虚构地命名或 broduct 的没透露名字版本)

背后的理据的框架内，是要承认的重要性，该客户。 As one top marketing executive put it: “consumers own brands and your brand is what consumers will permit you to have.” Consistent with this view customer-based brand equity was defind as the differential effect that consumers’ brand knowledge has on their response to the marketing of that brand.作为一顶端营销长官把它说： “消费者自己的品牌和您的品牌是什么，消费者将允许你有”一贯的这个看法的客户为基础的品牌资产是defind作为微分影响消费者对于品牌的知识，对他们的回应营销品牌。 A brand is said to have positive costomer-based brand equity when costomer react more favorably to a product and the way it is marketed when the brandid identified than when it is not(eg, when it is attributed to a fictitiously named or unnamed version of the broduct).一个品牌是说有正面的costomer为基础的品牌资产时， costomer反应，以更有利的产品和途径，