求关于CRM（客户关系管理）的英文文献

The CRM is through the management customer information resources, to provide customers with satisfactory products and service to our customers, and establish long-term, stable and mutual trust, mutual reciprocity and mutual benefit are closely related to the dynamic process and business strategy. CRM as a new management philosophy, the core value can be from different angles, and different levels to understand. First, customer relationship management is a kind of management concept, its core idea is the enterprise customers (including the ultimate customers, distributors and partners) as the most important enterprise resources, through the perfect customer service and in-depth customer analysis to meet the demand of customers, to ensure that realize customer lifetime value. Is now a change and innovation of the era, than competitors in a step ahead, and only one step, can

立友信CRM

Customer relationship management (CRM) consists of the processes a company uses to trac