汉译英 不要直译

"Food, shelter, transportation, travel, purchase, entertaining" is composed of the tourism industry "six elements", tourism shopping is an important tourist tourist activities. With the Zhengzhou region of the rapid development of the tourism industry, tourists on the local tourist demand and the demand for souvenirs of the rapid increase in the level and upgrade. The development of tourism souvenirs, tourists have to raise the level of, and promote the economic development of tourist destinations, such as helped to publicize the significance of a tourist destination. Zhengzhou tourism souvenirs in the development process, there is not distinct local characteristics, lack of brand awareness, poor market discipline, management problems and confusion.
Zhengzhou tourism souvenirs for the development of the status quo, a prominent local features, local brands to build and standardize the market management, improving information and promotions to develop a series