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来源：百度知道 编辑：UC知道 时间：2024/05/22 01:04:46
文章摘要：
对于中小型企业而言，建立一个符合企业自身发展需要的企业文化可以提高企业在不断变化的市场环境下的竞争力，使企业形象得到更完整的宣传。企业员工也因此受到激励 ，热爱在企业从事的工作，更忠诚于企业。这样逐渐形成的企业自己独特的价值，理念，行为方式也就可以产生一种企业的凝聚力。在这样的文化氛围的孕育下，企业才可以长期稳步的发展，前进。文章讨论了中小企业怎么根据自己的特点建立符合自身条件的企业文化以及从哪几个方面入手对文化进行有效变革的问题。

关键词: 企业文化 文化变革 物质文化 行为文化

Abstract: For small and medium sized enterprises(SMEs),it can improve their competition in the continuously changed market by founding a corporate culture in accordance with their own development,and thus make their enterprise image a good propaganda. As well, their staff will be incited so as to love their work engaged and more loyal to the enterprie. Then the unique value and idea of the enterprise is shaped, and the action means will produce a kind of cohesion. Under the cultivation of such a culture atmosphere, the enterprise can get a continuous and steady development and advancement. The thesis discusses how to set up self suited corporate culture according to its own characters for a small or medium sized enterprise, and what factors should be started from to carry out an effective reform.

Key words: coporate culture, culture reform, material culture, behavior culture

For medium small scaled business enterprise but speech, build up a meets the business enterp