哪位好心人能帮我把这段话翻译成英文?谢谢了!

来源:百度知道 编辑:UC知道 时间:2024/04/27 13:25:48
酒店业在我国还处在发展阶段,随着市场环境的改变,战略选择、营销方式等方面都应做出相应调整。xxx酒店虽是国有酒店企业的典范,但仍不完善。本文首先介绍了酒店市场现状,接着运用4Ps 、4Cs两个理论分析了xxx酒店的经营及营销现状进行研究,阐述酒店正从企业导向理论向消费者导向理论过度的阶段。其次,结合保利酒店的实际情况,归纳出理论与实际碰撞后呈现出的弊端,并如何将其加以解决。再次,对于xxx酒店的发展做出了SWOT分析,并将分析结果定量,确定酒店在如今的市场应采取多元化战略,并提出相应的发展对策,以便今后更好的实施营销战略。

关键词:酒店业;4Ps;4Cs;SWOT分析

战略选择:Strategic Choice 营销:Marketing 企业导向:4Ps 消费者导向:4Cs
保利酒店:Poly Plaza 企业战略:enterprise strategy 多元化战略:multiplex strategy
发展对策: Development Countermeasures

一楼和三楼的翻译稍有些欠妥。
翻译如下:
酒店业在我国还处在发展阶段,随着市场环境的改变,战略选择、营销方式等方面都应做出相应调整。The hotel industry is still in the development stage and adjusts itself to the change of market environment ,strategic choice,ways of marketing and other aspects.酒店虽是国有酒店企业的典范,但仍不完善。xxx Hotel,as an apotheosis of the state-owned hotel,still has some faultiness.本文首先介绍了酒店市场现状,接着运用4Ps 、4Cs两个理论分析了xxx酒店的经营及营销现状进行研究,阐述酒店正从企业导向理论向消费者导向理论过度的阶段。This article first introduces the status quo of the hotel,then analyses the situation of operation and marketing by 4ps and 4cs,expounding the transition stage of the hotel industry converting from firm orientation to consumer orientaion.其次,结合保利酒店的实际情况,归纳出理论与实际碰撞后呈现出的弊端,并如何将其加以解决。Then it sums up the drawbacks where the theory collide with the practice and comes up with a sollution , considering the the matter of fact of the Poly Plaza .再次,对于xxx酒店的发展做出了SWOT分析,并将分析结果定量,确定酒店在如今的市场应采取多元化战略,并提出相应的发展对策,以便今后更好的实施营销战略。Thirdly speaking , it defines a diversification strategy in the ma