UC知道找高手帮忙翻译个英文摘要~帮帮忙啊~广告类的
来源：百度知道 编辑：UC知道 时间：2024/04/28 16:33:17
随着社会主义市场经济的发展，我国市场上的商品日益丰富，竞争也愈发激烈。受众的目的，不再是只为需要而消费，而更多的是为消费而消费，为感觉而消费。每一个经营者都希望把商品尽快推销出去，而商品销售的关键则取决于是否赢得了受众的心。本文说明恐惧诉求作为情感诉求中一种极为有效的广告说服策略，是如何来控制人们的购买动机和消费行为，从而达到实现广告促销的目的的。
关键词：商品广告 , 恐惧诉求 , 受众
As the socialist market economic development, China's commodity market is becoming richer, competition will become more intense. Audience purpose is not just to consumer needs, it is more spending for consumption, and consumption of feeling. Each operator has a wish to sell out as soon as commodities, and merchandise sales will depend on whether the key to win the hearts of audiences. This paper describes fear as emotional demands of complaints and a very effective ad strategy how to control people's motivation to purchase and consumption, so as to achieve the purpose of advertising the promotion.
Keywords：Commercial advertising， Fear Appeal ，Audience
Along with the development of socialism market economy, the merchandise of our country market is increasingly abundant, competing to also deliver vehemence more.Being subjected to many purposes isn't any more is demand but consume, but more is consumed for consumption, is felling but consume.Each executive hopes